An organization uses a stretch goal to inspire stakeholders to seek and achieve a difficult objective. Because the goal is something that has not been reached before it encourages individuals and organizations to transcend the status quo. As the stretch goal is achieved, the organization handles its opportunities and problems more efficiently and effectively.

Rich will discuss how applying stretch goals toward our environmental challenges, allows us to address social, health, security, and economic problems as well as environmental ones.

Rich has been contributing to the Ethical Culture Movement for thirty years at the Washington Ethical Society [1], as a leader of their Earth Ethics Committee and in other roles. During his earlier engineering career, he developed circuits, software, and systems in areas such as satellites and pacemakers. Now as an independent consultant, [2] he helps small businesses reduce their energy consumption, utility costs, and environmental impact.